Navigating the Future in Uncertain Times
Standing in line at the post office the other day, I decided to pass the time by making some socially-distanced small talk with the woman ahead of me. I was amazed to learn that, thanks to COVID-19, she had been forced to try online shopping for the very first time. “I just never thought I would be doing my shopping this way,” she mused, sounding every bit as eager as she did bewildered. After pausing in thought for several seconds, her face gave way to a subtle grin; with the enthusiasm of a child on their very first bike ride, she exclaimed “I had no idea it was so convenient!”. Her shopping habits had changed for good.
She’s not alone. Right now, millions of people across the country are discovering that the Internet can play a larger role in our society than ever before. For many, the Internet training wheels are finally coming off; for better or for worse, the way our society uses technology is changing. Shelter-in-place orders and social distancing–words that I, for one, had never heard before COVID–are now commonplace. Masks and hand sanitizer are now as iconic a duo as peanut butter and jelly. And in these crazy times, would-be stragglers, who hesitated to dip their toes in the virtual water in the past, are being swept full force into the current of the online world.
In order to stay afloat, businesses and consumers need to adapt. Intelligently designed websites are necessary for both businesses and users–many of whom, like the woman from the post office, are not experts themselves.
Is your business up to the challenge? Here are some key things to consider
- UX (User Experience). Whether or not curious online visitors become new customers all comes down to their experience on your website. For users to journey through your website with ease, it should incorporate all the features that allow potential customers to purchase your products without grappling with cumbersome design.
- SEO (Search Engine Optimization). Strong SEO will put your website to work without you lifting a finger. By giving your website the power to promote itself on search engines, you free up hard-earned dollars that could be put to more efficient use elsewhere in your business. SEO is much more than just keywords: it makes clear, descriptive information about your business readily available to anyone looking for it, while consistently keeping you on top in search results.
- Speed and Functionality. Websites that take more than 5 seconds to load typically have funky back-end coding that discourages visitors to your site. Limited functionality is highly offputting to customers wanting to purchase your products–and every delay is a chance to hesitate. Speed and precision are the keys to success in online business.
Does your business have what it takes to cope with COVID? If you’re not sure, don’t fret! Book a consultation. We at Pear Metrics are in the business of keeping up with the times–even when they’re uncertain.