Marketing for the Home Office
Picture this: it’s Monday morning. The alarm clock goes off, startling you awake after a long night of restless sleep. Why was your mind so restless? ...Oh yeah. You’ve got a lot going on at work right now. Right.
Sitting up in bed, you scroll through all the work emails that have accumulated over the weekend and slowly start to make up your mental to-do list. Task by task, you try to puzzle out deadlines, what to do in what order and a thousand more frantic things–all with your brain still half asleep. You haven’t even had your morning coffee and you’re already thinking about your lunch break. We’ve all had those days; nobody needs to be told they aren’t much fun. Does anyone else feel phantom stress just reading this?
Anyways, you get up. You shower. You drink that coffee and get ready for your commute. But it’s not a very long commute; it’s a 10 second walk to your home office, because this is COVID-19 and businesses are going remote. So instead of starting your week trapped gridlocked in a hot car, battling fistfight-tier cortisol levels and fending off anxiety, you’re enjoying breakfast in your underwear, and you’ve already crossed three items off your to-do list. The only thing you’re battling is your cat, who swats stuff off your desk. Just make sure you remember to put a shirt on before you join that Zoom meeting.
This is the new normal, and it won’t be easy for many people to transition back. Writing on the most recent Hired survey, TechCrunch pointed out that “just 7% of respondents said they wanted to head into work every day.” And with a recent CNBC survey revealing that nearly half of respondents reported increased team productivity, this new normal could become permanent, which means people will be spending a LOT more time at home clicking through webpages. So how can you leverage this to your advantage in your business? You can stand out from the competition by making yourself convenient and available online for these workers at home. Here are some tricks to keep you ahead of the game (and if you need help with any of these, you can always book a free consultation with us):
- Keep ‘em informed. Your customers have a lot on their plate. Their online time isn’t just for leisure anymore, so they occasionally need reminding about your services. You can do this by e-mail/SMS marketing and good website copy, among others.
- Be analytical. Nobody likes spam or poorly targeted ads; different demographics often vary wildly in their responses to marketing strategies. Having precise data is critical. Know your audience and tailor everything you can to optimize engagement.
- Help them help themselves. Good UX design and intelligent customer service helps users browse independently. This could mean a support portal or even an AI-powered chatbot–there’s no one-size-fits-all answer, but the sky's the limit.